Articles & Insights
How AI shapes decisions, how we measure impact, and how to own your AI presence.
AI Isn't Search. It's a New Buyer.
AI assistants behave like analysts and buyers—not search indexes. Why visibility and citations aren't enough, how evaluation happens before your website, and how Second Wind helps you win recommendations when models compare options.
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ChatGPT Just Changed Product Discovery. Most Companies Still Aren't Built for It.
ChatGPT shopping and Google's Universal Commerce Protocol signal the same shift: AI is becoming the discovery and comparison layer upstream of conversion—and most companies still lack the machine-legible selection infrastructure models need to recommend them.
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Why GEO and AI Positioning Matter for Agentic Commerce
How shaping AI representation today sets you up for agent-mediated purchases tomorrow—and how Second Wind helps companies win in an agent-first internet with model-native reference layers, monitoring, and execution readiness.
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From Prompt to Crawler to Response: Tracing the Full Lifecycle of an AI Query
Telemetry across ChatGPT, Gemini, Perplexity, Claude, and Grok: 135 probes, crawler events, pages fetched, and how citations show up—end-to-end behavior most GEO/AEO work never measures.
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What AI Systems Ranking Each Other Reveals About GEO
How ChatGPT, Claude, Gemini, Perplexity, and Grok rank, frame, and recommend each other — and what that reveals about default status, specialist containment, and GEO.
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Corporate Spend & Expense Management SaaS: AI Visibility Rankings Report
How 50 leading vendors are discovered, compared, and recommended across ChatGPT, Claude, Gemini, Grok, and Perplexity—based on observed model behavior.
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GEO Isn't "SEO With a New Acronym"
True GEO is about shaping how models behave in decision contexts—not rebranded SEO.
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How We Quantify AI-Influenced Revenue
Our transparent methodology for estimating AI-influenced revenue across industries, with interactive scenario modeling.
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How Decisions Are Now Made
The Scale of AI-Influenced Purchasing Across Industries. AI is becoming the decision layer.
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